Internal communication and corporate culture are often associated with each other in people’s minds, even though these two concepts are completely different. Internal communication plays a crucial role and has a significant impact on promoting the corporate culture of an organization. Essentially, we can observe the differences in the following aspects:
Scope:
- Internal communication focuses on information within the company, including activities such as issuing newsletters, organizing internal events, internal advertising, or developing communication channels to convey information to employees.
- Corporate culture will focus on all aspects of the company such as values, ideologies, and the company’s operation methods, including customers, competitors, and other external factors.
Audience:
- Internal communication targets employees within the company.
- Corporate culture targets all stakeholders of the company, including customers, suppliers, and the local community.
Purpose:
- Internal communication often aims to improve communication, enhance understanding, and interaction among employees.
- Corporate culture aims to create a common set of values and promote strategies to achieve the company’s goals.
Timeline:
- Internal communication typically focuses on short-term information.
- Corporate culture takes a long-term holistic view of the company.
Communication channels:
- Internal communication often uses internal channels (such as email), internal newspapers, video conferences, and online meetings.
- Corporate culture may use external communication channels such as public relations and marketing to build the company’s image and reputation.
Internal communication is part of corporate culture, supporting the development of corporate culture by enhancing understanding and interaction among members of the company. It can help build a positive work environment, promote company growth, and motivate employees.
In summary, internal communication and corporate culture are both important for the development of a company, but they have some differences in purpose and scope. Hopefully, this information will help you better understand the differences between these two concepts.
